The Sadness of Social Media – The “Now” Button

Before there was “social media”, far before the Facebook “like” button,  Allan Kaprow, the ‘father’ of performance art,  created a set of scenarios for participants to perform called “Comfort Zones”. In one of these scenarios, two remote participants, when they feel closest to the other, call the other on the phone and say only “Now”.

from Allan Kaprow, Comfort Zones, 1975
from Allan Kaprow, Comfort Zones, 1975

Now, some 35 years later, millions of people do this performance daily.  We press the “like” button, we comment, we network, we ‘link up’, we ‘connect’… but as in Kaprow’s work, are we really any closer? Every time we say “now” and get closer to our “friends” and “acquaintances” by clicking on the “like” button, or commenting on a “status line” we are saying “now” just as those participants are when the feeling is strong enough.

from Allan Kaprow, Comfort Zones, 1975
from Allan Kaprow, Comfort Zones, 1975

In another of Kaprow’s Comfort Zone scenarios, the two participants are on opposite sides of a door and without being able to see the other. They are to press themselves on the door and try to align their selves to the other on the opposite side, whom they cannot see. They are to imagine or project what the other is doing and arrange themselves to be what they hope, or expect, or feel, or intuit to be in sync.  Once they feel they are aligned they are to say out loud, so the other can hear, the single word “Now”.

Are the participants friends or strangers? Or something in between? Or something else entirely?  Are they closer as a result of their actions and exchanges? Do they understand each other better?  Do they feel closer?

I wonder and worry over what it means to be a friend… and the verb “to friend”.  Who are my friends? And who are all my many acquaintances in all of the many worlds I’m in contact with: the business world, the consulting world, the technical world, the marketing world, the legal world, the art world, and my local drum circle to name some… So many careers, so many relationships.  And yet I feel immensely lonely and isolated.

But know that I’m working from my apartment, on a social media related start-up of my own, and that I work mostly with people I’ve never seen and know only through email, phone, and contracts, through  resumes,  references and reputation.  And they are part of a “network” of acquaintances to which I’m linked.  Acquaintances. I am closer to them then utter strangers, that is to say, to those I’ve never met, to those I don’t notice when passing on the street, and those I know only through the news, TV or YouTube?   Am I much closer to “the people I know” than two folks standing on opposite sides of a door?  Pressing on opposites side to be closer but they do not, cannot, and agree to not open the door?  I wish so much to be able to open that door.

I mean, between you and I, look, we aren’t really friends…. or maybe you are a friend, or maybe you will be… and maybe for only a time.  Maybe you are my enemy?  Maybe you don’t even think like that at all…

Words are tossed around,  there is social media language and you hear it from social media practitioners, in a sociological sense, of “community”, “relationship”, “friendship”, and so forth…  And that’s in contrast to another different language that floats out there about love and interconnection and democratic power… I want to be a closer friend in the loving sense, but this social media stuff is not helping, and I even find it confusing.  That is the languages and realities are not one and the same, and so while there is “community” and empowerment of people and groups on the one hand, I am no closer to you.

As in Kaprow’s Comfort Zones as in social media, the participants position themselves and seemingly connect… they “like” and comment and network and link up and essentially say “now”.  Is friendship and intimacy a state of alignment, being in conformity with, a synchrony with, a nearness, felt near, actually/physically near, enmeshed?  We seem to be enacting everything of friendship but are we friends?  It’s sad and beautiful all at once.


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